Succeeding in current complex and turbulent business environment entails deep knowledge and insight regarding Strategic control here of organization.Some startups merely relying on their Technical and innovative knowledge, neglect the importance of Control issues or are confined with Strategy Control.This study, incorporating semi-structured interview, is to explore Strategic control issues in five top startups in on-line businesses.Gathered Data are analyzed with MaxQda software and on the basis of these data we have come to a comprehensive strategic control model.
This model encompasses wide range of models suggested before by authors of strategic control field.Eventually, we have examined this model using Interpretive Structural Modeling Model.Evidences suggest that Presumption 12n/1200 wella or default assumption control plays a key role in strategic control.